ves

visitor economy strategy

regenerative tourism professional community

comparative analysis of international best practices and modeling of a strategy for Italian territories

Through the comparative analysis of the best international practices of visitor economy strategies (ves) - in Europe think of Greater Manchester or Vienna - many similarities emerge, from which a common index emerges that simtur has modeled in a proprietary model with distinctive elements for the drafting and planning of an effective VES for Italian urban contexts and territorial realities.

cct - capacità di carico turistica
valutazione della capacità di carico

simtur's proposal

Indice modellizzato di una visitor economy strategy (ves)

  • Vision and strategic objectives

    • quantified economic growth (spending, jobs)
    • sustainability and social inclusion
    • market positioning
    • tourism intelligence

  • Governance and stakeholder engagement

    • central authority with mandate and resources
    • public-private and community involvement
    • shared responsibility approach / destination stewardship

  • Analysis and monitoring

    • socio-economic and environmental data analysis
    • KPI system Multidimensional
    • Periodic review and adjustment based on evidence

  • Product and offering development

    • Visitor market segmentation
    • Product innovation and diversification
    • Targeted promotion and human-to-human marketing

  • Infrastructure and accessibility

    • Strategic investments in physical and digital infrastructure
    • Improved connectivity and sustainable mobility
    • Regeneration of public spaces and placemaking

  • Destination experience and quality

    • Management of visitor flows and balancing residents/visitors
    • Development of capacity of Tourism businesses and training
    • Regulation and environmental and social sustainability

  • Planning and timelines

    • Medium- to long-term roadmap (5-10 years)
    • Flexible action programs, with clear milestones and funding

    • the simtur proposals

    Learn more about the strategy on the dedicated website

    simtur, in collaboration with its qualified partners, has developed a proposal that —through various approaches — is accessible and tailored to urban and metropolitan contexts, small municipalities and villages, inland areas, and rural areas.

    To learn about the methods, models, and impact metrics, visit the dedicated website:

    ves.simtur.eu (in italian)

    capacità di carico turistica